# 5. TARGET AUDIENCE

![](/files/PHPa10eKF0J7mN9YIgWw)

THINK8 1S2M's target customers include 2 main groups:

**1.    Sports-loving group (18 - 35 years old, male or female)**

* They are interested in the improvement of health. They truly care about the health value, hence, they are willing to take advantage of any time within a day to do exercise&#x20;
* They strongly love doing exercise and creating new records

**2.    Crypto group (27- 45 years old, male)**

They are interested in Blockchain, Crypto and look for better opportunities to create economic value besides spending time on exercise to improve health.


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